Comments on: Contains Zero Trans Fat – Truth or Creative Advertising?

By: MSG and Aspartame - Tasty Excitotoxins | The Fit Shack

MSG and Aspartame - Tasty Excitotoxins | The Fit Shack — Thu, 26 Jun 2008 09:25:43 +0000

[...] doing something, it’s allowing this to occur just like it allows labels to read “contains zero trans fat” and “sugar free” when in actuality this isn’t true. The simple truth is [...]

By: Splenda - Is It Safe? Is It Healthy? | The Fit Shack

Splenda - Is It Safe? Is It Healthy? | The Fit Shack — Wed, 07 May 2008 22:25:40 +0000

[...] Contains Zero Trans Fat – Truth or Creative Advertising? [...]

By: JoLynn Braley

JoLynn Braley — Tue, 13 Nov 2007 04:46:09 +0000

Hi Aaron! Sure, np! You know, I also didn’t know that fully hydrogenated oils were OK until I did this research. I love learning more about this, not only to pass it along to you, but also for my own knowledge.

Re: “creative marketing”….you’re right, the labeling on these products is deceptive because unless you take the time to read all of the small print, you will think that it is what it says (containing 0 trans fat). Maybe I’m being too nice by calling it creative advertising…

By: Aaron

Aaron — Sat, 10 Nov 2007 21:03:12 +0000

thanks for the article! i knew most of this except the part about fully hydrogenated oils being trans-fat free. this should help in me and my families quest for affordable healthy food.

again, you say “creative marketing” but that is far to innocent in my opinion. I call it “deceptive marketing”.

By: JoLynn Braley

JoLynn Braley — Mon, 01 Oct 2007 22:24:13 +0000

Hi, thanks for your compliment!

Right, the FDA allows this type of tricky advertising, but as long as you know what to look for on the label if you want to avoid partially hydrogenated trans fat, then you’re good to go!